Ashlee Simpson has teamed up with sister Jessica Simpson to add a new tween clothing line to Jessica Simpson Collection.
This is the first time the two sisters are collaborating on a venture and they both plan to be the co-creative directors of the new collection.
The collection will focus primarily on daily wear specially denim and activewear, reports fashion magazine WWD.
The collection will include Knit tops, hoodies, pullovers, striped shrunken knits, graphic T-shirts, drawstring pants, footwear and outerwear.
Both sisters are upbeat about their collaboration.
"I'm excited to bring my sister, Ashlee, along as co-creative director of this division, because she brings a savvy rocker edge that defines today's tweens." Jessica told WWD.
"My goal as co-creative director will be to design clothes that will help inspire young girls to express their personalities and creativity through fashion," says Ashlee.
The clothing and footwear will be available in 400 stores across United States and Canada coming this fall.
Jessica Simpson Jeanswear and Jessica Simpson Sportswear distributors, The Jones Group, will once again collaborate with Jessica for this line.
Jessica initially ventured into clothing business in 2007. In 2010 alone she made $750 million in retail sales and is expected to reach $1billion mark in 2011, according to WWD.